We partnered with PAIDAI to shape their very first product experience - designing the MVP app, creating a distinctive digital brand, and building a scalable foundation for growth.
Challenge and objectives
As an early-stage company, PAIDAI needed more than just a product design—it needed clarity. The challenge was to quickly scope, design, and deliver the company’s first digital product while simultaneously shaping a brand experience strong enough to establish trust and stand apart in a competitive HR tech landscape.
Our approach
and deliverables
Scoping & Definition
Worked side by side with the founders to sharpen the value proposition, prioritize core features, and map essential user journeys.
Digital Brand & Experience
Designed PAIDAI’s first digital brand, balancing professional trust with forward-looking innovation and embedded it directly into the product experience.
Design, Prototype & Test
Created user flows, interactive prototypes, and polished features, testing early with real users. Iterative feedback ensured clarity and usability from day one.
