Listen with Audrey
We crafted and validated an audiobook app experience so compelling it earned a 4.9-star App Store rating—while establishing a distinct digital brand designed to scale.
* Michael and Noga have been Design Leads at this project, prior to the founding of Inverse Studio shortly after.
Challenge and objectives
Audrey wanted to reimagine audiobooks, blending custom illustrations, personal guides, and thoughtfully curated content to immerse users deeply in classic literature. The core challenge was proving product-market fit while rapidly designing and testing an MVP, all without diluting the app’s unique brand identity. Through tight, bi-weekly sprints, our goal was clear: collaborate closely with development to design, test, and refine features that users would love—creating a polished experience built to grow.
Our approach
and deliverables
Digital Brand Experience
Created an instantly recognizable, visually compelling brand identity that resonated deeply with users, capturing Audrey’s distinctive personality.
Validated Product-Market Fit
Iteratively designed and tested initial concepts directly with users, ensuring every feature resonated strongly with their real-world needs and expectations.
MVP & Scalable Design System
Delivered a meticulously designed MVP through structured sprints, and built a scalable, future-proof design system ready for seamless feature expansion.
