Mercedes-Benz
We evaluated the potential of mixed reality to redefine the buying journey—conducting rigorous remote user testing and delivering targeted, actionable recommendations for optimization.
Challenge and objectives
Mercedes-Benz was exploring the feasibility of a mixed reality app (combining AR and VR) for mobile devices. The challenge? Assessing user experience remotely to achieve participant diversity, cost efficiency, and genuine interactions in natural home environments. Our task was to rigorously determine if the application delivered intuitive interactions, reliable performance, and a high-quality user experience—transforming the buying process into something exceptional.
Our approach
and deliverables
Testing Guide
Crafted a meticulous testing guide detailing clear hypotheses, precise remote-testing setups, comprehensive participant screening criteria, and an actionable script for structured, insightful user sessions.
User Testing & Analysis
Facilitated multiple rounds of remote user tests, capturing and analyzing every interaction—digging deep into user reactions, behaviors, and genuine feedback.
Research Reports
Delivered detailed yet digestible research reports after each testing cycle, highlighting critical insights and providing concrete recommendations to significantly enhance the UX.
